Executive coaching and advisory · Riyadh
Executive coaching for boards and executive teams in Saudi Arabia — on leadership and management, on finding and appointing the right people, and on the governance that holds it all. A partner owns every engagement.
Start a conversation with a partnerAbout Leadra
A Saudi house of expertise, working with leaders in the Kingdom.
Our partners have led executive teams, chaired an audit and risk committee, and carried executive responsibility for governance, risk, and data inside regulated government entities and academia.
They have sat on both sides of a difficult executive conversation, and they have made these calls themselves — under time pressure and with incomplete information. What a client is paying for is that experience applied to a specific decision, with clear accountability for the advice.
We are a Saudi house of expertise. We were built here and we work here, in Arabic and in English, with an understanding of how decisions are actually taken in the Kingdom — in the boardroom, in the ministry, and in the family-owned group.
Who we are
A house of expertise is its people. These are ours.
CEO and Co-Founder
An academic, researcher, and expert in information security, with extensive experience spanning both academia and industry across leadership, technology, and higher & executive education. He combines academic depth with executive experience to develop leaders and create lasting professional impact.
Co-Founder
A distinguished C-suite executive and board member with extensive leadership experience and great record of leading high impact national initiatives and enterprise wide transformations. He is passionate about identifying and developing exceptional leaders, empowering senior executives to make sharper decisions, and turning complexity into enduring organizational impact, resilience, and sustainable growth.
Our advisory board brings independent challenge to the firm and to the way we work. Its members hold senior executive and board positions across the Kingdom.
What we do
Leaders rarely arrive with a single, tidy question. Our practices are built to meet the whole of it — the person, the team, the appointment, and the board — and a partner carries the work from the first conversation to the last.
Is the team as strong as the strategy?
The effectiveness of a leadership team and the way its members work together. Management capability at senior levels. Readiness of the people who will lead next. And the tensions between executives or between functions that quietly hold a decision in place for months.
Most engagements here begin with a short diagnostic, so you can judge the work before committing to a programme.
Discuss this challengeWho does a chief executive think aloud with?
A confidential thinking partner for a leader carrying a decision alone. Coaching through a step up in scope, a first hundred days, or a change the organisation is resisting. Always built around an objective the leader sets, with a beginning and an end.
What is said in these conversations stays in them. The sponsor hears about progress, never about content.
Discuss this challengeIs the right person already inside?
Defining what the role genuinely requires, and what success in it would look like. Weighing the people you already have against it. Reaching, discreetly, beyond the organisation when the answer is not inside it. And staying with the appointment through the offer and the handover.
We start with the people you already have. A search that ends in an internal appointment is a good outcome.
Discuss this challengeIs the board seeing what it needs to?
How well a board and its committees actually work, and what would make them sharper. Clear decision rights and mandates, so that ownership of a question is never in doubt. And the information a board needs in front of it to govern the risks that now sit on its agenda.
We work on how decisions are made and overseen, not on the systems beneath them.
Discuss this challengeIndependent by principle
We govern the work. We do not sell it to you. No reseller agreements, no vendor referral commissions, and no implementation revenue. When you need technical delivery, we define the requirements and govern the outcome. A separate firm implements.
Over years of practice in the Kingdom we have built a circle of trusted executives — people whose work we know, not names on a list. Most searches begin there and inside your own organisation, and extend further only when the role genuinely calls for it. Our terms are agreed before the work begins, and our recommendation does not change with the outcome.
Our promise
Where an engagement touches individuals directly — team work, coaching, assessment, or a search — what is said in the room stays in the room. The sponsor receives themes and recommendations, never a record of who said what, and a candidate’s approach to us is never disclosed to their current employer.
The first conversation
Describe what you are weighing up in a sentence or two. A partner reads every message, and replies within two working days.
